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Title:
BEHAVIOURAL CAPITALISM AND SURVEILLANCE CAPITALISM - A COMPARISON OF TWO INTERPRETATIONS OF A DEVELOPMENT OF CAPITALISM

Authors:
Andreas Herteux

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Andreas Herteux
Erich von Werner Society - Germany

MLA 8
Herteux, Andreas. "BEHAVIOURAL CAPITALISM AND SURVEILLANCE CAPITALISM - A COMPARISON OF TWO INTERPRETATIONS OF A DEVELOPMENT OF CAPITALISM." Int. j. of Social Science and Economic Research, vol. 4, no. 12, Dec. 2019, pp. 7253-7268, ijsser.org/more2019.php?id=554. Accessed Dec. 2019.
APA
Herteux, A. (2019, December). BEHAVIOURAL CAPITALISM AND SURVEILLANCE CAPITALISM - A COMPARISON OF TWO INTERPRETATIONS OF A DEVELOPMENT OF CAPITALISM. Int. j. of Social Science and Economic Research, 4(12), 7253-7268. Retrieved from ijsser.org/more2019.php?id=554
Chicago
Herteux, Andreas. "BEHAVIOURAL CAPITALISM AND SURVEILLANCE CAPITALISM - A COMPARISON OF TWO INTERPRETATIONS OF A DEVELOPMENT OF CAPITALISM." Int. j. of Social Science and Economic Research 4, no. 12 (December 2019), 7253-7268. Accessed December, 2019. ijsser.org/more2019.php?id=554.

References
[1]. Zuboff, Shoshana, The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Profile Books; 31. 01.2019
[2]. Herteux, Andreas, Behavioural Capitalism - A New Variety of Capitalism Gains Power and Influence, DOI 10.13140/RG.2.2.32319.25768, August 2019
[3]. Herteux Andreas, Concept of the Change of Times
[4]. Herteux Andreas, Die Reizgesellschaft
[5]. Interview with the weekly magazine "Der Freitag" from 02.04.2019; https://www.freitag.de/autoren/the-guardian/tyrannei-die-sich-von-menschen-ernaehrt 1
[6]. Interview with the Suddeutsche Zeitung of 07.11.2018; https://www.sueddeutsche.de/digital/shoshana-zuboff-ueberwachungskapitalismusgoogle-facebook-1.4198835

Abstract:
. Behavioural Capitalism regards the absorption and use of behavioural data as a logical capitalist further development in historical continuity and thus as an inevitable development.
. Surveillance Capitalism distinguishes between behaviour that is needed to optimise existing services and data that is not needed for them. He considers the use of " behavior surpluses" as an explicitly man-made, non-compulsory and degenerate form of capitalism, the ultimate goal of which is the accumulation of power, wealth and influence.
. Behaviour has always been a raw material for Behavioural Capitalism, which has become a production factor through technical development.
. In Surveillance Capitalism, the so-called "surplus behaviour" was discovered by Google and exploited free of charge by this and other companies.
. Behavioural Capitalism sees both the opportunities and the risks of this development.
. Surveillance Capitalism, on the other hand, is interpreted exclusively negatively.
. Behavioural Capitalism stands in a context from which it cannot be torn, and knowledge of these connections is indispensable for dealing with it and understanding it.
. Surveillance Capitalism is an isolated construct, ultimately created a few years ago, whose authorship can be found among others at Google and can therefore also be combated in this way

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