IJSSER

Title: FITBIT DRY FIT ATTIRE
Authors: Bhavin Adlakha
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Bhavin Adlakha Delhi Public School
MLA 8 Adlakha, Bhavin. "FITBIT DRY FIT ATTIRE." Int. j. of Social Science and Economic Research, vol. 5, no. 8, Aug. 2021, pp. 2647-2654, doi.org/10.46609/IJSSER.2021.v06i08.004. Accessed Aug. 2021. APA 6 Adlakha, B. (2021, August). FITBIT DRY FIT ATTIRE. Int. j. of Social Science and Economic Research, 5(8), 2647-2654. Retrieved from https://doi.org/10.46609/IJSSER.2021.v06i08.004 Chicago Adlakha, Bhavin. "FITBIT DRY FIT ATTIRE." Int. j. of Social Science and Economic Research 5, no. 8 (August 2021), 2647-2654. Accessed August, 2021. https://doi.org/10.46609/IJSSER.2021.v06i08.004.
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Abstract: The prime objectives of this marketing plan are to create awareness of our new product,attain a significant growth of our fitness attire brand, and a considerable market share for our new product (Fitbit dry fit attire). The results are intended to help our new product penetrate new markets, as well as those strategically invaded by competitors. Based on recent research, the wearables industry has been undergoing some changes, and most researchers deem the future of wearables “dead.” Therefore, like Fitbit, we decided to diversify our offerings in the fitness industry to producing fitness attires alongside wearables. This plan contains several areas; the various strategies to be used in marketing the Fitbit dry fit, the internal and external market analysis, the marketing objectives, and the actions and controls to be upheld in the entire period of launching the Fitbit dry-fit fitness attire. The primary selling tactic for our product is the materials used in manufacturing. We plan to differentiate our product from others within the market by using dry-fit material for manufacturing it, which makes it unique. In our plan, we ought to adopt a massive target strategy, where we aim at producing fitness attires for all market segments within the fitness industry. We are aiming at ensuring that our product successfully penetrates the market, and captures the customers’ attention, by providing massive promotion and effective distribution strategy are in place.

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