Title: Analysis of the Dilemma and Countermeasures of Intercultural
Communication of Online Games: A Case Study of “Genshin Impact”
Authors: Jie Zou, Yuying Huang, Yanxing Li
, Xiao Li
, Ketao Lin, Jie Ye
|| ||
Jie Zou1,2, Yuying Huang1,2, Yanxing Li1
, Xiao Li1
, Ketao Lin1,2, Jie Ye1,2
1. Quanzhou Normal University, Quanzhou, China 2. The Private Economic Development Research Institute of Characteristic New Think Tank for
Universities in Fujian, Quanzhou, China
MLA 8 Zou, Jie, et al. "Analysis of the Dilemma and Countermeasures of Intercultural Communication of Online Games: A Case Study of “Genshin Impact”." Int. j. of Social Science and Economic Research, vol. 9, no. 12, Dec. 2024, pp. 5864-5876, doi.org/10.46609/IJSSER.2024.v09i12.013. Accessed Dec. 2024.
APA 6 Zou, J., Huang, Y., Li, Y., Li, X., Lin, K., & Ye, J. (2024, December). Analysis of the Dilemma and Countermeasures of Intercultural Communication of Online Games: A Case Study of “Genshin Impact”. Int. j. of Social Science and Economic Research, 9(12), 5864-5876. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i12.013
Chicago Zou, Jie, Yuying Huang, Yanxing Li, Xiao Li, Ketao Lin, and Jie Ye. "Analysis of the Dilemma and Countermeasures of Intercultural Communication of Online Games: A Case Study of “Genshin Impact”." Int. j. of Social Science and Economic Research 9, no. 12 (December 2024), 5864-5876. Accessed December, 2024. https://doi.org/10.46609/IJSSER.2024.v09i12.013.
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ABSTRACT: In the era of new media under the background of globalization, the online game industry, as a
brand new media form, is also an entertainment cultural product. Different from the traditional
official media, which relies on grand narrative cultural output in external cultural
communication, it has its own necessary cultural attributes. As a big country of online games in
China, online games have their own rich artistic atmosphere and must have the game cultural
attributes. This paper analyzes the current obstacles encountered in the cross-cultural
communication of domestic games, and takes "Genshin Impact" as an example to analyze the
reasons for its success, and finally puts forward enlightenment for further reference and
reference of domestic games.
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