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Title:
An Exploratory Study on the Indian Apparel Industry, with Special Emphasis on Traditional Embroidery Segment with Respect to Women Employment and Income Generation

Authors:
Nysa Sabharwal

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Nysa Sabharwal
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MLA 8
Sabharwal, Nysa. "An Exploratory Study on the Indian Apparel Industry, with Special Emphasis on Traditional Embroidery Segment with Respect to Women Employment and Income Generation." Int. j. of Social Science and Economic Research, vol. 9, no. 12, Dec. 2024, pp. 6332-6346, doi.org/10.46609/IJSSER.2024.v09i12.046. Accessed Dec. 2024.
APA 6
Sabharwal, N. (2024, December). An Exploratory Study on the Indian Apparel Industry, with Special Emphasis on Traditional Embroidery Segment with Respect to Women Employment and Income Generation. Int. j. of Social Science and Economic Research, 9(12), 6332-6346. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i12.046
Chicago
Sabharwal, Nysa. "An Exploratory Study on the Indian Apparel Industry, with Special Emphasis on Traditional Embroidery Segment with Respect to Women Employment and Income Generation." Int. j. of Social Science and Economic Research 9, no. 12 (December 2024), 6332-6346. Accessed December, 2024. https://doi.org/10.46609/IJSSER.2024.v09i12.046.

References

[1] . Begum, R. S. (2022, July 25). Chikankari Embroidery: Painting with the Needle. The Heritage Lab. https://www.theheritagelab.in/chikankari-embroidery/
[2] . Brijbhushan, J. (1990). Indian Embroidery. Publications Division Ministry of Information & Broadcasting.
[3] . Joshi, V. (2024, August 17). Phulkari: Rural women in Punjab stitching their way to empowerment. Hindustan Times. https://www.hindustantimes.com/cities/chandigarh-news/phulkari-rural-women-in-punjab-stitching-their-way-to-empowerment-101723919163566.html
[4] . Maskiell, M. (1999). Embroidering the Past: Phulkari Textiles and Gendered Work as “Tradition” and “Heritage” in Colonial and Contemporary Punjab. The Journal of Asian Studies, 58(2), 361–388. JSTOR. https://doi.org/10.2307/2659401
[5] . Nagpal, S., & Lohani, R. (2022). Phulkari Embroidery A Paradigm Shifts In Its Demand Over The Year. https://ijcrt.org/papers/IJCRT2209502.pdf
[6] . Naik, S. D. (2020). Traditional embroideries of India. A.P.H. Publishing Corporation.
[7] . Wilkinson-Weber, C. M. (1997). Skill, Dependency, and Differentiation: Artisans and Agents in the Lucknow Embroidery Industry. Ethnology, 36(1), 49. https://doi.org/10.2307/3773935

ABSTRACT:
The Indian apparel industry has witnessed a significant shift from traditional hand-embroidered garments to machine-made products, threatening the survival of this intricate and culturally rich craft. This research explores the critical need to preserve and promote traditional hand embroidery in India, highlighting its potential to empower women artisans. The study emphasizes how supporting this craft can enhance the socioeconomic status of women and their families, fostering economic independence and community development. Furthermore, it examines the broader macroeconomic benefits of revitalizing traditional embroidery, including increased employment opportunities and sustainable economic growth.

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